Satisfaction guaranteed
In the month of March, Dectro International wanted to take the pulse of its clientele to ensure the best possible service.
According to an online survey, over 96 % of clients are of the opinion that Dectro offers good or excellent products and services. The aspects “Quality of equipment and products”, «Quality of customer service» and “Quality of Training“ obtained the highest scores while also getting excellent reviews in the open answers section. “We are extremely proud of the results and thank all customers who responded to the survey“, says Clément Beaumont, President of Dectro International. “The feedback from our customers allows us to remain focused on what we must do to meet their needs and exceed their expectations. This is the essence of Dectro’s mission.»
Although Dectro is pleased by these results, the survey revealed several constructive comments which the company will use for further improvement. For example, clients ask for more outlets, more workshops and training, as well as more frequent communication.
Methodology
The survey was conducted by Dectro International via emails to all active customers. A web link has been sent to different segments of customers in Canada, the United States and all four corners of the world. Clients had until March 26th to respond.
Dectro International has received a total of 200 responses. The survey included seven questions designed to measure customer satisfaction with the following aspects of Dectro International:
- Quality of equipment and products
- Quality of customer service
- Quality of technical service
- Quality and speed of shipping service
- Quality of marketing tools
- Quality of training
- Instructor’s skill level
The survey concluded with open questions such as the strengths and weaknesses of the company and other comments. Also, people who wanted to leave their details had a chance to win a $ 100 gift certificate applicable on Dectro’s skin care line Action de Gala.
For each question, respondents were asked to indicate whether the department was “Excellent“ (E), “Good“ (G), “Average“ (A) or “Poor“(P). Respondents could also choose to answer “not applicable“(NA).
Calculating the satisfaction level (S%)
The level of satisfaction for each question was calculated by adding the number of responses E and G and by dividing the sum by the total number of responses minus NA. The calculation can be summarized by the following equation:
S% = E + B / Total - NA.
THANKS TO ALL RESPONDENTS ON BEHALF OF THE DECTRO TEAM!



